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10 TIPS OF CREATIVE ADVERTISEMENT
- Focus on Customers interest. “Nobody reads ads. People read what interests them, and sometimes it’s an ad” - Howard Luck Gossage. Business is all about finding a way to meet people's need profitably. So, strive to add value to people's lives and they will in turn add value to yours immeasurably.
- Be Ethical. “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lie to your own wife. Don’t tell them to mine” – David Ogilvy. Yes, everybody can build a successful business, not on lies but on a little hard work. So, strive for honesty at all times and you will grow steady and rich.
- Emphasize Quality Maintained. “If dogs don’t like your dog food, the packaging doesn’t matter” – Stephen Denny. “Don’t find customers for your product. Find products for your customers” – Seth Godin. Everybody likes quality. So, do not compromise it for cheap gains.
- Make it Simple. “Simplicity is the ultimate sophistication.” — Leonardo Da Vinci. Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett. “If you can’t explain it to a six year old, you don’t understand it well enough yourself” – Albert Einsteen. A simple advert appeal to all categories of persons and it does have to be brief but impressive.
Watch out for the remaining 6 tips
Now may proceed to PLACE YOUR ADS
"What really decides consumers to buy or not to buy is the content of your advertising, not its form. A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy